diff --git a/README.md b/README.md
index f6b8422..bc4859d 100644
--- a/README.md
+++ b/README.md
@@ -19,32 +19,46 @@ For running the controller:
   with permissions to create and delete service, deployment, ingress, secret and
   configmap resources.
 
+## Developing
+
+- setup environment variables (start from `.env.sample`)
+- create a virtualenv, make sure to have pip>=21.3.1 and `pip install -e .`
+- run with `uvicorn runboat.app:app --reload --log-config=log-config-dev.yaml`
+
+## Author and contributors
+
+Authored by Stéphane Bidoul (@sbidoul).
+
+Contributions welcome.
+
 ## TODO
 
-Prototype:
+Prototype (min required to do load testing):
 
 - plug it on a bunch of OCA and shopinvader repos to test load
 - handle init failures, add failed status
-- basic API
+- configuring many repos in a .env file may be difficult, switch to a toml file ?
 
 MVP:
 
-- finish api
+- deployment and more load testing
 - build/log and build/init-log api endpoints
 - report build status to github
+- secure github webhooks
 - k8s init container timeout
-- error handling in API
+- better error handling in API (return 400 on user errors)
 - basic tests
-- look at other TODO in code
-- build and publis runboat container image
-- deployment
-- plug it on shopinvader and acsone to test on small scale
-- create builds for all supported repos on startup (goes with sticky branches)
-- advanced reaper (sticky branches)
+- build and publish runboat container image
 - test what happens when the watcher looses connection to k8s
+- look at other TODO in code to see if anything important remains
+- basic UI (single page with a combo box to select repo and show builds by branch/pr,
+  with start/stop buttons)
 
 More:
 
-- UI
+- shiny UI
 - handle PR close (delete all builds for PR)
 - handle branch delete (delete all builds for branch)
+- create builds for all supported repos on startup (goes with sticky branches)
+- never undeploy last build of sticky branches
+- make build images configurable (see `build_images.py`)
diff --git a/log-config-dev.yaml b/log-config-dev.yaml
new file mode 100644
index 0000000..604be08
--- /dev/null
+++ b/log-config-dev.yaml
@@ -0,0 +1,14 @@
+version: 1
+disable_existing_loggers: false
+formatters:
+  rich:
+    datefmt: "[%X]"
+handlers:
+  console:
+    class: rich.logging.RichHandler
+    level: NOTSET
+    formatter: rich
+    rich_tracebacks: true
+root:
+  level: DEBUG
+  handlers: [console]
diff --git a/pyproject.toml b/pyproject.toml
index fae698b..9f69674 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -13,8 +13,9 @@ dependencies = [
     "fastapi",
     "jinja2",
     "kubernetes_asyncio",
-    "uvicorn",
     "requests",  # TODO for github, to replace by aiohttp or httpx
+    "rich",
+    "uvicorn",
 ]
 dynamic = ["version", "description"]
 
diff --git a/requirements.txt b/requirements.txt
index 0890dcb..16ad421 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -8,6 +8,8 @@ certifi==2021.10.8
 chardet==4.0.0
 charset-normalizer==2.0.7
 click==8.0.3
+colorama==0.4.4
+commonmark==0.9.1
 fastapi==0.70.0
 h11==0.12.0
 idna==3.3
@@ -16,9 +18,11 @@ kubernetes-asyncio==18.20.0
 MarkupSafe==2.0.1
 multidict==5.2.0
 pydantic==1.8.2
+Pygments==2.10.0
 python-dateutil==2.8.2
 PyYAML==6.0
 requests==2.26.0
+rich==10.12.0
 six==1.16.0
 sniffio==1.2.0
 starlette==0.16.0
diff --git a/src/runboat/build_images.py b/src/runboat/build_images.py
index a759366..f9f628f 100644
--- a/src/runboat/build_images.py
+++ b/src/runboat/build_images.py
@@ -22,8 +22,7 @@ def get_target_branch(branch_name: str) -> str:
             f"Malformed branch name {branch_name} "
             f"(it should start with an Odoo branch name)."
         )
-    if mo:
-        key = mo.group(1)
+    key = mo.group(1)
     if key not in images:
         raise BranchNotSupported(
             f"No build image configured for {key} (from {branch_name})."